OpenAI tests Sponsored Agents and expands ChatGPT Ads with HubSpot Shopify
OpenAI announced (Sept 16) new AI-powered ChatGPT Ads experiences: Sponsored Agents (U.S. select-advertiser test) let people start a clearly labeled conversation with a business-sponsored agent after clicking an ad—kept separate from ChatGPT’s independent answers and the user’s original chat—then visit the advertiser’s site. Marketers can create, update, and analyze campaigns with natural-language prompts via an Ads Manager plugin in ChatGPT Work, get AI-suggested copy/imagery in Ads Manager, and opt into AI text customization that adapts headlines and auto-translates copy. First CRM and ecommerce integrations ship today: HubSpot (connect ChatGPT Ads, create ads, track performance, follow up on leads with HubSpot context) and a U.S. Shopify App Store ChatGPT Ads app (Catalog-integrated; international markets where ChatGPT Ads are available start Sept 23). Distinct from OpenAI Agents API, from ChatGPT for Financial Services, and from Anthropic One Claude / Claude Docs.






